Analysis of Tablets from Amazon¶

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Analyzing data of all tablets from amazon.com. Scraped using Scrapy¶

Goal, to analyze differences in products and compare to Amazons brand of tablets, Fire HD tablets.¶

Products were analyzed by Rating of product in stars, number of reviews, popularity, and commonly used words by the seller to market their product.¶

Challenges in Scraping Amazon¶

  • Multiple xpaths and tags were needed in order to properply scrape data, and even then some did not scrape appropriately
  • Wanted to Scrape Technical details table for system specs however there was no consistency in any of the table formats or tags. Some Technical details page only showed an image rather than a table making it difficult to scrape
  • Thus the description was parsed and word cloud was used to see what the common specs were

First lets read the csv file generated by scrapy¶

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All Pages of Tablets from amazon scrapped¶

brand description num_reviews price rating title
0 Dragon ,,[ Native and Latest Android OS ] The Max10 u... 816 ratings $149.99 4.4 out of 5 stars Dragon Touch Max10 Tablet, Android 10.0 OS, Oc...
1 Hoozo ,,【Latest Ver. Tablets】: Android 8.1 Go OS, 1.... 2,099 ratings $91.77 3.9 out of 5 stars Android Tablet 10 Inch, 5G WiFi Tablet, 16 GB ...
2 vankyo ,,Faster and More responsive: Equipped with th... 1,711 ratings $74.99 4.4 out of 5 stars VANKYO MatrixPad S7 7 inch Tablet, Android 9.0...
3 Dragon ,,[Strong and Powerful Performance]: Do what y... 4,595 ratings $119.99 4.4 out of 5 stars Dragon Touch Notepad K10 Tablet, 10 inch Andro...
4 Amazon A Certified Refurbished Fire 7 Tablet is refur... 2,140 ratings $59.99 4.4 out of 5 stars Certified Refurbished Fire 7 Tablet (7" displa...
... ... ... ... ... ... ...
9571 Fusion5 ,,10.1 INCH POWERFUL OCTA-CORE TABLET PC WITH ... NaN $159.95 NaN Fusion5 10.1" 2in1 Google Certified Android La...
9572 Samsung ,,Minimal bezel. Maximum view. Watch, stream a... 8,882 ratings $206.68 4.7 out of 5 stars SAMSUNG SM-T510NZDFXAR Galaxy Tab A 10.1 64 GB...
9573 Amazon 8" HD display, 2X the storage (32 or 64 GB of ... 30,108 ratings $89.99 4.5 out of 5 stars All-new Fire HD 8 tablet, 8" HD display, 32 GB...
9574 Amazon 10.1" 1080p full HD display; 32 or 64 GB of in... 77,593 ratings $149.99 4.6 out of 5 stars Fire HD 10 Tablet (10.1" 1080p full HD display...
9575 Amazon 7" IPS display; 16 or 32 GB of internal storag... 110,184 ratings $49.99 4.4 out of 5 stars Fire 7 tablet (7" display, 16 GB) - Black

9576 rows × 6 columns

  • Using Scrapy I was able to scrape the following variables: Brand, Description, number of reviews, price, rating, and title
  • Scrapy was able to scrape over 9000 products!
  • However we want to omit 'Renewed' and 'Refurbished' entries to prevent duplicates
  • We also want to remove products which are not tablets


Removal of refurbished and renewed devices¶

brand description num_reviews price rating title
0 Dragon ,,[ Native and Latest Android OS ] The Max10 u... 816 ratings $149.99 4.4 out of 5 stars Dragon Touch Max10 Tablet, Android 10.0 OS, Oc...
1 Hoozo ,,【Latest Ver. Tablets】: Android 8.1 Go OS, 1.... 2,099 ratings $91.77 3.9 out of 5 stars Android Tablet 10 Inch, 5G WiFi Tablet, 16 GB ...
2 vankyo ,,Faster and More responsive: Equipped with th... 1,711 ratings $74.99 4.4 out of 5 stars VANKYO MatrixPad S7 7 inch Tablet, Android 9.0...
3 Dragon ,,[Strong and Powerful Performance]: Do what y... 4,595 ratings $119.99 4.4 out of 5 stars Dragon Touch Notepad K10 Tablet, 10 inch Andro...
5 PRITOM ,,★[HIGH PERFORMANCE ANDROID TABLET ] - Pritom... 235 ratings $89.99 4.0 out of 5 stars Android Tablet Pritom 10 inch Android 9.0 OS T...
... ... ... ... ... ... ...
9571 Fusion5 ,,10.1 INCH POWERFUL OCTA-CORE TABLET PC WITH ... NaN $159.95 NaN Fusion5 10.1" 2in1 Google Certified Android La...
9572 Samsung ,,Minimal bezel. Maximum view. Watch, stream a... 8,882 ratings $206.68 4.7 out of 5 stars SAMSUNG SM-T510NZDFXAR Galaxy Tab A 10.1 64 GB...
9573 Amazon 8" HD display, 2X the storage (32 or 64 GB of ... 30,108 ratings $89.99 4.5 out of 5 stars All-new Fire HD 8 tablet, 8" HD display, 32 GB...
9574 Amazon 10.1" 1080p full HD display; 32 or 64 GB of in... 77,593 ratings $149.99 4.6 out of 5 stars Fire HD 10 Tablet (10.1" 1080p full HD display...
9575 Amazon 7" IPS display; 16 or 32 GB of internal storag... 110,184 ratings $49.99 4.4 out of 5 stars Fire 7 tablet (7" display, 16 GB) - Black

6508 rows × 6 columns

Export csv of cleaned data¶

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  • Upon inspecting the csv file, all refurbished and renewed devices have been omitted!
  • Now we can analyze only orginal posts without having to worry about inflated values due to duplicates




Most Listed Tablet Brands on Amazon¶

Dongdexiu    303
Microsoft    166
SAMSUNG      145
Oudi         135
Chichi       123
Name: brand, dtype: int64

Interestingly the brands with the most products on Amazon are:¶

  • Dongdexiu
  • Microsoft
  • Samsung
  • Oudi
  • Chichi

Most Popular Tablets by number of ratings¶

If you google most popular tablet brands these come up:¶

  • Apple
  • Samsung
  • Amazon
  • Lenovo
  • Microsoft
  • ASUS
  • Google

Upon inspecting the data these brands were shown to have devices with number of reviews over 1,000 and at least a 4-star rating.¶

Lets sort the data frames by Top brands and number of reviews¶

brand description num_reviews price rating title reviews_float
9439 Apple 10. 2-inch Retina display,A10 Fusion chip,Touc... 45,831 ratings NaN 4.8 out of 5 stars Apple iPad (10.2-inch, Wi-Fi, 32GB) - Gold (Pr... 45831.0
1164 Apple 9.7-inch Retina display,A10 Fusion chip,Touch ... 16,445 ratings $459.00 4.8 out of 5 stars Apple iPad (Wi-Fi + Cellular, 32GB) - Silver (... 16445.0
1214 Apple 9.7-inch Retina display,A10 Fusion chip,Touch ... 16,445 ratings $459.00 4.8 out of 5 stars Apple iPad (Wi-Fi + Cellular, 32GB) - Silver (... 16445.0
9504 Apple 7.9-inch Retina Display with True Tone and wid... 7,113 ratings $384.99 4.8 out of 5 stars Apple iPad mini (Wi-Fi, 64GB) - Gold (Latest M... 7113.0
469 Apple ,,Apple iOS 8; 9.7-Inch Retina Display; 2048x1... 6,426 ratings NaN 4.7 out of 5 stars Apple iPad Air 2 MGTX2LL/A 9.7-inches 128 GB T... 6426.0
brand description num_reviews price rating title reviews_float
9572 Samsung ,,Minimal bezel. Maximum view. Watch, stream a... 8,882 ratings $206.68 4.7 out of 5 stars SAMSUNG SM-T510NZDFXAR Galaxy Tab A 10.1 64 GB... 8882.0
9570 Samsung ,,Minimum bezel. Maximum view: Designed with a... 5,572 ratings $99.99 4.6 out of 5 stars SAMSUNG SM-T290NZSAXAR, Galaxy Tab A 8.0" 32 G... 5572.0
9175 Samsung ,,Android 4.4 Kit Kat OS, 1.2 GHz quad-core pr... 4,271 ratings NaN 4.4 out of 5 stars Samsung Galaxy Tab 4 (7-Inch, White) 4271.0
481 Samsung ,,1.6 GHz exynos 7870 octa core Processor. 10.... 3,813 ratings NaN 4.5 out of 5 stars Samsung Galaxy Tab A SM-T580NZKAXAR 10.1-Inch ... 3813.0
308 SAMSUNG ,,Android 4.4 Kit Kat OS, 1.2 GHz quad-core Qu... 3,006 ratings NaN 4.3 out of 5 stars Samsung Galaxy Tab 4 SM-T530NYKAXAR 10.1-Inch ... 3006.0
brand description num_reviews price rating title reviews_float
382 Lenovo ,,CES WINNER: Smart Tab is the winner of the 2... 2,941 ratings $249.99 3.9 out of 5 stars Lenovo Smart Tab M10, 10.1-Inch Alexa-Enabled ... 2941.0
9547 Lenovo ,,The Lenovo Tab M10 (HD) is one impressive fa... 2,017 ratings $149.99 4.3 out of 5 stars Lenovo Tab M10 HD 10.1" Tablet, Android 9.0, 1... 2017.0
786 Lenovo ,,Android 4.4 KitKat (Up gradable up to latest... 1,596 ratings NaN 4.0 out of 5 stars Lenovo TAB2 A10 - 10.1" Tablet (ARM Cortex A53... 1596.0
12 Lenovo ,,Premium look & feel with metal back cover an... 1,594 ratings $199.99 4.5 out of 5 stars Lenovo Tab M10 Plus, 10.3" FHD Android Tablet,... 1594.0
9301 Lenovo ,,A big-screen android tablet optimized for en... 1,186 ratings $199.99 4.0 out of 5 stars Lenovo Yoga Tab 3 - HD 8" Android Tablet Compu... 1186.0
brand description num_reviews price rating title reviews_float
9575 Amazon 7" IPS display; 16 or 32 GB of internal storag... 110,184 ratings $49.99 4.4 out of 5 stars Fire 7 tablet (7" display, 16 GB) - Black 110184.0
9574 Amazon 10.1" 1080p full HD display; 32 or 64 GB of in... 77,593 ratings $149.99 4.6 out of 5 stars Fire HD 10 Tablet (10.1" 1080p full HD display... 77593.0
46 Amazon 8" HD display; 16 or 32 GB of internal storage... 76,789 ratings NaN 4.4 out of 5 stars Fire HD 8 Tablet (8" HD Display, 32 GB) - Blac... 76789.0
9464 Amazon Up to 12 hours of battery life, a vibrant 8" H... 55,657 ratings NaN 4.2 out of 5 stars Fire HD 8 Tablet with Alexa, 8" HD Display, 16... 55657.0
9229 Amazon 7" IPS display; 8 or 16 GB of internal storage... 30,838 ratings NaN 4.0 out of 5 stars Fire 7 Tablet (7" display, 16 GB) - Black - (P... 30838.0
brand description num_reviews price rating title reviews_float
789 Microsoft ,,Intel 4th Generation Core i5 Processor,12-In... 873 ratings $643.49 4.3 out of 5 stars Microsoft Surface Pro 3 MQ2-00001 12-Inch Full... 873.0
8233 Microsoft ,,Intel 4th Generation Core i5 Processor,12-In... 669 ratings $1,099.99 4.0 out of 5 stars Microsoft Surface Pro 3 PS2-00001 12-Inch Pro ... 669.0
1977 Microsoft ,,i5 processor with Intel HD Graphics 4000,4GB... 556 ratings $599.99 4.4 out of 5 stars Microsoft Surface Pro Tablet 128 GB Hard Drive... 556.0
8185 Microsoft ,,i5 processor with Intel HD Graphics 4000,4GB... 556 ratings $599.99 4.4 out of 5 stars Microsoft Surface Pro Tablet 128 GB Hard Drive... 556.0
121 Microsoft ,,Windows 10, 10.8-Inch Display.,Processor Qua... 498 ratings $349.99 3.9 out of 5 stars Microsoft Surface 3 Tablet (10.8-Inch, 64 GB, ... 498.0
brand description num_reviews price rating title reviews_float
1063 ASUS ,,Android 4.1 Jelly Bean, 7 inches Display,NVI... 2,050 ratings $289.98 3.9 out of 5 stars ASUS Google Nexus 7 Tablet (7-Inch, 32GB) 2012... 2050.0
8927 ASUS ,,7-Inch Display,Quad Core 1.2 GHz,16 GB Flash... 1,694 ratings NaN 4.0 out of 5 stars ASUS MeMOPad HD 7-Inch 16 GB Tablet, Blue (ME1... 1694.0
8205 ASUS ,,9.7" 2K IPS Display (2048 x 1536) with ASUS ... 1,599 ratings NaN 3.8 out of 5 stars ASUS ZenPad 3S 10 9.7" (2048x1536), 4GB RAM, 6... 1599.0
620 ASUS ,,8" IPS Display (2048 x 1536) with ASUS TruVi... 1,558 ratings NaN 3.8 out of 5 stars ASUS ZenPad S8 8" (2048x1536) 32GB Black Table... 1558.0
1423 ASUS ,,Android 4.0 Ice Cream Sandwich, 10.1 inches ... 1,381 ratings NaN 3.9 out of 5 stars ASUS TF300T-A1-BL 10.1-Inch 16GB Tablet (Blue) 1381.0
brand description num_reviews price rating title reviews_float
490 Google ,,7-inch tablet screen, 1200x1920 (323 ppi), L... 3,928 ratings NaN 4.3 out of 5 stars Nexus 7 from Google (7-Inch, 16 GB, Black) by ... 3928.0
671 Google , 7 inches Display,Qualcomm Snapdragon S4 1.5 ... 3,113 ratings $299.99 4.2 out of 5 stars ASUS New Nexus 7 FHD Tablet (7-Inch, 32GB, Black) 3113.0
141 Google ,,Keyboard and pen/stylus are sold separately,... 305 ratings $998.99 4.1 out of 5 stars Google Pixel Slate 12.3-Inch 2 in 1 Tablet Int... 305.0
686 Google ,,308ppi,10.2 inches,8mp rear camera 2 mp fron... 49 ratings NaN 4.0 out of 5 stars Google Pixel C Tablet 32gb Silver Aluminum WiF... 49.0
9041 Google ,,308ppi,10.2 inches,8mp rear camera 2 mp fron... 49 ratings NaN 4.0 out of 5 stars Google Pixel C Tablet 32gb Silver Aluminum WiF... 49.0

Popularity by number of reviews¶

Brand Total Reviews
0 Amazon 434741.0
1 Apple 129952.0
2 Samsung 85809.0
3 ASUS 23041.0
4 Lenovo 14376.0
5 Google 7454.0
6 Microsoft 5858.0





Amazon Fire HD being the most highly reviewed tablets with some having nearly 100,000 reviews or more! Making their tablets the most reviewed products on the Amazon market Place¶

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Analyzing the Overall rating Scores of Tablets to Amazons Fire HD.¶

  • As you can see from the bar chart most tablets have a fairly good Rating between 3-4+ stars
  • Roughly 40% for both 3 star and 4 star. And ~ 7.5% for 5 star.
  • From this we can infer that overall most customers are satisfied with their tablet purchase from Amazon (88% have 3-star rating or higher)





Now how does Amazons Tablets Compare?¶

  • As you can see overall most customers are overwhelmingly satisfed with Amazons brand of tablets. With No 1 star reviews and the vast majority of reviews being 4 stars or higher (Around 85%). Add to the fact that the Fire HD tablets are some of the most highly reviewed products on the Amazon market place its clear that most consumers opt for the Fire HD over other tablet manufactuerers





Price Comparisons¶

  • Most tablets on amazon fall below 1000 reviews and are between 50 to 300 dollars
  • very high concentration below 100 dollars, a lot of cheap chinese brands

Word Cloud Analysis¶

What words do Sellers use to market their Tablets?¶

Word Cloud of All Descriptions¶

  • Descriptions parsed into a List by each line or bullet point via scrapy
  • Due to the high variance of the technical details page, the description was the best place to parse technical infomation
As We can see the most common features listed are:¶
  • Tablet PC
  • WiFi
  • Bluetooth
  • Quad Core
  • Dual SIM
  • Android Tablet
  • Core 1.3GHz
  • 16GB / 32GB
  • touch screen
So we can say most tablets have at minium these features: WiFi, Bluetooth, A quad core processor, Running Android OS, Dual Sim capability, either 16GB or 32 GB internal memory, 1.3Ghz processing speed, and of course a touch screen.¶






Now what are the most common features implemented in the Fire HD Tablet?¶

As We can see the most common features listed are:¶

  • Fire Tablet
  • watching video
  • web watching
  • listening music
  • Quad Core
  • hands free
  • hours reading
We can infer from the word cloud that Amazon markets its tablets more towards people looking to do light tasks such as reading, web browsing, and watching videos on their tablet.¶






Conclusion:¶

  • Amazon dominates the market on basic tablets for simple every day tasks such as watching videos, reading articles, web browsing, and video conferencing.
  • They have the highest rated product having primarily 4-5 star reviews and the highest number of reviews of any other tablet on the Amazon marketplace.
  • They have a wide selection of different types of tablets by size, memory, performance, and even kids versions.
  • Their product is easily affordable compared to other brands such as the Microsoft Surface or Apple iPad, and their tablets regularly come on sale or include deals.
  • Some of them even come built in with the voice assistant Alexa.

Overall the Amazon Fire HD tablet is one of the most reliable tablets you can buy for the money, with solid performance, good battery life, and stellar reviews all across the board you cant go wrong with a Fire HD.¶

Going Forward¶

  • Add price comparisons of most popular brands
  • average out the prices of popular brands and compare them to the Fire HD Tablet
  • Comparison of specs between most popular devices by using N-gram to get a more detailed list
  • Create more interactive charts
  • Continue cleaning data, unforunately even when setting the filters on amazon.com to "electronics" and "Tablets", there are still several entries scraped which were not Tablets. Even after all the data cleaning there are still a few items that are not tablets in the dataframe.
  • There are items listed such as: Clothing, accessories, books, etc. Though not present in high enough frequencies to have an impact on the analysis, these should still be cleaned out.
  • Include Review information and more comparisons between Amazons primary competitiors (Samsung, google, apple, etc)